Ecommerce Consulting, Design & Optimization
Turn more product interest into purchases.
Help customers find the right product, understand their options, and buy with confidence.
We help brands and retailers build and improve their ecommerce through customer research, commercial strategy, design, development, and measurement. We work alongside your team to identify priorities and put the right improvements into practice.
Our experience across brands
Experience gained through agency engagements and previous in-house roles.
What does your ecommerce need to do better?
Your store is operating. Customers are arriving. Your team is making changes. Yet some products remain difficult to find, buying questions go unanswered, or important improvements keep waiting in the backlog.
Start with the situation you can see. We help you investigate what is behind it and decide how to respond.
Help customers find the right products
Improve navigation, search, categories, and merchandising around how people explore your catalog.
Make the offer easier to understand
Help customers evaluate suitability, differences, availability, and value through clearer product information and presentation.
Improve the path to purchase
Examine the interactions that create hesitation across mobile browsing, product selection, cart, and checkout.
Give your team clearer priorities
Connect commercial goals, customer behavior, and operational constraints to decide which improvements deserve attention.
Move implementation forward
Bring experience requirements, design, development, and relevant operational dependencies into an agreed delivery scope.
We examine these issues alongside traffic quality, pricing, stock, and market conditions. Understanding the situation helps us choose an appropriate intervention.
Build, improve, or connect your commerce.
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Launch
Ecommerce Website Design & Development
Build a store around your products, customers, and commercial goals.
For new stores, migrations, and redesigns, we define the catalog structure, customer journey, design, technical requirements, and launch responsibilities. The platform and scope follow the needs of the operation.
Typical work
Store planning · UX/UI design · Development · Migration planning · Launch preparation
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Growth
Ecommerce Optimization & CRO
Improve the ecommerce operation you already have.
We investigate how customers discover, evaluate, and purchase products. Together with your team, we prioritize opportunities and implement improvements to merchandising, buying journeys, functionality, and measurement.
Typical work
Ecommerce assessment · Product discovery · Merchandising · Conversion optimization · Analytics
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Enterprise Commerce
Customer Experience & Connected Operations
Address the complexity behind the customer experience.
For businesses with multiple systems, teams, stores, or markets, we define experience requirements and coordinate improvements across the storefront and its operational dependencies. Technical delivery and integrations are agreed according to the capabilities required.
Typical work
Experience strategy · Complex journeys · Integration requirements · Omnichannel coordination · Implementation planning
The capabilities your next improvement may need.
A product discovery problem may require changes to navigation and catalog information. A redesign may need research, design, and development. An integration may depend on decisions across several teams.
We bring together the capabilities the work requires.
Ecommerce Consulting & Strategy
Understand the business context, investigate performance, and establish priorities. Give the team an actionable direction with clear reasoning behind the recommendations.
Product Discovery & Merchandising
Improve categories, navigation, search, product information, comparisons, and offer presentation. Help customers recognize relevant products and understand their options.
UX Design & Conversion Optimization
Investigate buying friction and design improvements to relevant interactions. Evaluate proposals through customer research, usability testing, behavioral evidence, and experimentation where appropriate.
Store Design & Development
Build, redesign, or improve the storefront. Translate customer needs and commercial requirements into an implementation scope that fits the platform and available resources.
Ecommerce Analytics & Measurement
Define useful measures, examine customer behavior, and evaluate changes. Create reporting that helps the team understand performance and choose what to do next.
Integrations, Marketplaces & Omnichannel
Define the connections and coordination the operation needs. Support agreed projects involving commerce systems, marketplace requirements, or journeys that cross digital and physical channels.
Case studies
See the work behind our experience.
Explore the challenges, decisions, and implementation behind selected retail and ecommerce projects.
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Omnichannel Commerce
Jamar
Read the case study: Omnichannel Transformation in Furniture Retail: Doubled Conversions in 3 Years
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Usability & Customer Experience
Homecenter
Read the case study: Building Colombia’s Leading Home Improvement Ecommerce Platform
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Ecommerce Management
Toolstore
Read the case study: How Toolstore Reinvented Sales with a Customer-Centric Omnichannel Strategy
How we work
Give your next improvement more to build on.
A better product page can help customers choose. Understanding what they needed can also give your team a clearer way to improve the rest of the catalog.
We investigate the situation, agree on priorities, develop a response, and evaluate what happens. Measurement informs the work throughout, while your team contributes business knowledge and participates in the decisions.
We document the reasoning and turn useful learning into resources the business can use again.
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Clearer decisions
Understand what deserves attention, why it matters, and what evidence supports the proposed change.
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Practical skills
Build your team’s ability to recognize buying friction, evaluate product information, and assess proposed improvements.
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Reusable knowledge
Carry forward documented decisions, design criteria, implementation resources, and findings that can guide future work.
Each improvement should become a stronger basis for the next.
See how we workWork with the platform your business needs.
We assess technology in the context of your customers, operation, budget, and implementation requirements. The work may improve your current platform or establish why a change is necessary.
Store Design & Development
Customer Experience Optimization
Platform-specific development, integrations, and third-party requirements are confirmed when we define the project scope.
Start with a defined need.
Bring us a specific problem, a planned initiative, or a situation your team needs help understanding.
A focused assessment
Investigate a defined question, examine the available evidence, and establish recommendations and priorities for implementation.
A delivery project
Design and implement an agreed improvement, redesign, launch, or integration with clear deliverables and responsibilities.
Ongoing support
Work through a prioritized set of improvements with agreed capacity, review points, and responsibilities.
A project can have a defined end. The working arrangement depends on the initiative and the support your team needs.
Schedule a meetingConnect the parts that influence the purchase.
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Digital Marketing
Bring relevant demand to your store
Align acquisition, content, campaigns, and landing pages with your customers and commercial goals.
Explore Digital Marketing -
CRM
Continue the relationship after purchase
Connect customer data, segmentation, and automation to support relevant communication and repeat purchases.
Explore CRM
Questions about our ecommerce services
Depending on the scope, our work can include consulting, customer research, UX/UI design, merchandising, conversion optimization, development, analytics, and integrations. The proposal identifies the capabilities and deliverables required for your initiative.
Yes. We assess whether the problem requires changes to navigation, product information, design, functionality, or other parts of the operation. We recommend a rebuild when the requirements justify it.
Yes. A project can focus on a category, product discovery, product pages, a purchase journey, or another defined issue. We agree on the question, deliverables, implementation responsibilities, and evaluation criteria.
Yes. We define responsibilities with the people already involved. We can support investigation and prioritization, deliver agreed improvements, or coordinate implementation with your specialists.
Yes, when the requirements match the capabilities available for the project. Before committing to delivery, we establish the customer journey, catalog, design, technical requirements, migration scope, and launch responsibilities.
The evaluation approach depends on the question and available evidence. We can use customer research, usability testing, behavioral observations, and operational data. We explain what each approach can establish and where its conclusions are limited.
We agree on objectives, deliverables, and evaluation criteria rather than guaranteeing a percentage increase. Sales also depend on products, pricing, traffic, availability, competition, and market conditions.
No. You can start with an assessment or a project with a defined scope. Ongoing support is an option when the business needs continued investigation and implementation.
We discuss the situation, intended outcome, available evidence, and implementation resources. The proposal defines deliverables, timeline, responsibilities, and price. Platform fees and other third-party costs are identified separately when applicable.
What does your ecommerce need to do better?
Tell us where results are falling short, what customers struggle with, or which initiative needs to move forward.
We’ll discuss your priorities, the work involved, and whether Infinite Stair is the right team to help.
Schedule a meetingPrefer to write first? Tell us about your project.