Your store looks great, but isn’t it selling as it should?
Turn your eCommerce into an experience that helps customers decide, trust, and buy.
Real growth comes from aligning your eCommerce with how customers truly think, feel, and act online.
We amplify your brand while keeping its essence intact, so every click takes customers closer to buying.
From impulse buys to emotional decisions, we analyze real patterns and craft experiences that align with how users actually shop.
These insights drive every decision we design.
These insights drive every decision we design.
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Why user research matters in eCommerce?
Quickly learn what your customers really want
With UX research, we uncover what drives clicks, desire, and sales.
You just need to spot it, understand why people choose it, and present it the right way.
You just need to spot it, understand why people choose it, and present it the right way.
Are you showing what you sell, or what people want to see?
How to shape buying decisions on your site
We design product layouts that lead to higher-value sales
Your users compare, hesitate, and choose based on what they see, not always what’s best, but what’s easiest to understand.
That’s why we design your pricing, product groupings, and visual structure to gently guide users toward smarter, more valuable choices.
That’s why we design your pricing, product groupings, and visual structure to gently guide users toward smarter, more valuable choices.
Best Price
$305
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80
people added this today
Best Seller
$390
0
Last units!
Premium
$490
Units - Back in stock soon
Through UX research and behavioral framing, we’ll help you raise your average order value without
friction, without pressure, just better decisions by design.
friction, without pressure, just better decisions by design.
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How to adapt your offer to each market
Learn what sells in each region, niche, or culture.
Great products don’t win everywhere, but the right version does.
We help you run fast, low-risk experiments to discover which formats, visuals, and narratives click with each audience.
We help you run fast, low-risk experiments to discover which formats, visuals, and narratives click with each audience.
Why context matters in eCommerce
Sell more by showing how it fits into their life
Users don’t just buy products, they buy how it looks in their world.
We help you craft visual contexts, spaces, and stories that build desire and trust.
From styled environments to lifestyle imagery, we show products as part of a bigger story, the user’s story.
We help you craft visual contexts, spaces, and stories that build desire and trust.
From styled environments to lifestyle imagery, we show products as part of a bigger story, the user’s story.
Trend
$390
Best Seller
$390
Premium
$610
Low price
$200
How do we turn UX into real sales growth?
Our Proven UX Method to
Grow Your Online Sales
We design to boost persuasion, reduce friction, and turn clicks into customers, while making your store easier (and more enjoyable) to shop.
Research
We uncover real conversion opportunities
When your design matches how users actually decide, you turn them into loyal buyers. We identify drop-off points, lack of clarity, emotional friction, and unconvincing value promises.
Strategy
We align design with business goals, no excuses
Every change we propose is tied to results: more purchases, more repeat buyers, more customer value. We don’t just make things pretty, we design to hit your metrics.
Execution
We build flows that turn intent into action
We organize your interface and messaging to guide users smoothly from interest to purchase. Less confusion, more clarity. Fewer clicks, more conversions.
Growth
We iterate based on data, not guesses
We measure what works, where users hesitate, and what triggers action. Then we double down on what drives results, scaling what works and improving what doesn’t.
Need more than UX?
All the Services You Need to Scale Smarter
From development to marketing and flexible team support, Infinite Stair gives you the tools to grow without chaos.
Insights That Drive Growth
Latest Insights for Smarter E-commerce Growth
An Extraordinary Growth Transformation in Retail Email Marketing
César Paternina
September 28, 2025
A strategy driven by UX, data, and ethics to transform email marketing for a major retail brand (name withheld for confidentiality).
Building Colombia’s Leading Home Improvement Ecommerce Platform
César Paternina
September 23, 2025
When I joined Homecenter in 2011, Colombia had no ecommerce culture, only an informational site and consumers reluctant to buy online. Leading a team of designers, analysts, copywriters, and developers, we built the ecommerce MVP, introduced omnichannel with kiosks and call center integration, and turned a static website into the largest Home Improvement ecommerce in LATAM.
From Launch to Scale: My UX-Led Reading of The Cold Start Problem
César Paternina
August 15, 2025
A UX-led reading of The Cold Start Problem: how startups move from launch to defensibility through research, design, and growth.