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Blog about:
Insights That Drive Growth
Beyond the Hype: Why E-commerce (Not AI) Is the True $20 Trillion Giant
César Paternina
December 7, 2025
McKinsey reveals E-commerce will be 4x larger than AI by 2040. Stop getting distracted by hype and focus on the $20T opportunity.
The David Strategy: How to Hack the Giants’ Supply Chain
César Paternina
December 7, 2025
Don’t compete with Amazon’s logistics; use it. Discover how SMEs use marketplaces to acquire customers and their own brand to retain them.
When Data Catches Up to Vision: LATAM Is the New Mandatory Growth Engine
César Paternina
December 7, 2025
McKinsey confirms our 2023 thesis: LATAM e-commerce penetration will triple by 2040. Learn why regional expansion is now a growth imperative.