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We’re here to help with expert advice and proven strategies tailored to your goals.
Blog about:
Insights That Drive Growth
An Extraordinary Growth Transformation in Retail Email Marketing
César Paternina
September 28, 2025
A strategy driven by UX, data, and ethics to transform email marketing for a major retail brand (name withheld for confidentiality).
Building Colombia’s Leading Home Improvement Ecommerce Platform
César Paternina
September 23, 2025
When I joined Homecenter in 2011, Colombia had no ecommerce culture, only an informational site and consumers reluctant to buy online. Leading a team of designers, analysts, copywriters, and developers, we built the ecommerce MVP, introduced omnichannel with kiosks and call center integration, and turned a static website into the largest Home Improvement ecommerce in LATAM.
From Launch to Scale: My UX-Led Reading of The Cold Start Problem
César Paternina
August 15, 2025
A UX-led reading of The Cold Start Problem: how startups move from launch to defensibility through research, design, and growth.
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