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Homecenter.com.co

Building Colombia’s Leading Home Improvement Ecommerce Platform

César Paternina September 23, 2025

When I joined Homecenter in 2011, Colombia had no ecommerce culture, only an informational site and consumers reluctant to buy

Fishing vessel navigating through digital storm of ads, casting strategic data nets to capture value—metaphor for calm, early preparation during BFCM 2025.

How to Prepare for Black Friday and Cyber Monday (BFCM) 2025 Without Overspending on Ads

César Paternina June 29, 2025

Starting early gives you time to build what BFCM success depends on: quality audiences, tested campaigns, and retention systems that