Understanding What Your Customer Needs Improves Your Store
César Paternina
May 22, 2026
You know your business. But your customers see your store differently. Learn how simple user research helps you improve your
You know your business. But your customers see your store differently. Learn how simple user research helps you improve your
Your store menu should not be just a list of products.
It should help customers understand what they are
McKinsey reveals E-commerce will be 4x larger than AI by 2040. Stop getting distracted by hype and focus on the
Don’t compete with Amazon’s logistics; use it. Discover how SMEs use marketplaces to acquire customers and their own brand to
McKinsey confirms our 2023 thesis: LATAM e-commerce penetration will triple by 2040. Learn why regional expansion is now a growth
Food E-commerce will hit $4T. Stop renting customers from apps. Learn to build a DTC channel that owns data and
Stop choosing hosting by price. Calculate your store’s “Real Weight” and discover the exact infrastructure roadmap from Hostinger to AWS.
Learn how Shopify, WooCommerce, Webflow, BigCommerce, Wix, and Squarespace compare, and which platform is actually right for your small business
A strategy driven by UX, data, and ethics to transform email marketing for a major retail brand (name withheld for
When I joined Homecenter in 2011, Colombia had no ecommerce culture, only an informational site and consumers reluctant to buy
This article unpacks the 7 behavioral habits behind the most successful e-commerce stores of 2025. Learn how to design for
Starting early gives you time to build what BFCM success depends on: quality audiences, tested campaigns, and retention systems that
Most grocery retailers rely on third-party apps to go digital, and in doing so, surrender control over margins, data, and
Themes are fast. Custom stores are strategic.
Discover why top DTC brands outgrow templates and invest in custom Shopify
Have you ever found yourself adrift in the digital marketplace, clicking through a seemingly endless maze of options, only to
Get a free ecommerce strategy with Infinite Ecommerce Arc. Diagnose your stack, choose the right platform, and scale, no consulting
Discover how physical retail evolved into a strategic capability from 2015 to 2025. From convergence to experiential commerce and ambient
Discover how Toolstore boosted chat sales by 200% with UX research, WhatsApp strategy, and omnichannel integration. A data-driven transformation.
Muebles Jamar is one of Colombia’s leading furniture retailers, with a strong presence in physical stores and growing ambitions in
Faster eCommerce stores convert more. Learn why speed is the most overlooked growth lever in 2025, and how to fix
Discover proven strategies to boost e-commerce conversions through mobile-first optimization, including UX design tips, real-world case studies, and actionable advice
Choosing the right e-commerce platform is critical for enterprise growth. Learn when to choose SaaS, self-hosted, or headless based on
Discover how Latin America’s economic growth, strategic commercial relationships, and thriving e-commerce market are shaping a promising landscape for innovation