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Insights That Drive Growth

Stay ahead in the ever-evolving digital landscape with expert insights, actionable strategies, and the latest trends in e-commerce, digital marketing, customer experience, and emerging technologies. Empower your business with knowledge to scale and succeed.

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An Extraordinary Growth Transformation in Retail Email Marketing
28Sep

An Extraordinary Growth Transformation in Retail Email Marketing

A strategy driven by UX, data, and ethics to transform email marketing for a major retail brand (name withheld for confidentiality).

César Paternina
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Building Colombia’s Leading Home Improvement Ecommerce Platform
23Sep

Building Colombia’s Leading Home Improvement Ecommerce Platform

When I joined Homecenter in 2011, Colombia had no ecommerce culture, only an informational site and consumers reluctant to buy online. Leading a team of designers, analysts, copywriters, and developers, we built the ecommerce MVP, introduced omnichannel with kiosks and call center integration, and turned a static website into the…

César Paternina
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From Launch to Scale: My UX-Led Reading of The Cold Start Problem
15Aug

From Launch to Scale: My UX-Led Reading of The Cold Start Problem

A UX-led reading of The Cold Start Problem: how startups move from launch to defensibility through research, design, and growth.

César Paternina
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AI hype will drown companies in noise. But real creatives will rise
08Jul

AI hype will drown companies in noise. But real creatives will rise

AI isn’t replacing creativity, it’s replacing tasks. The real danger isn’t automation. It’s believing generative content is the same as original thinking. This article breaks the myth and defends the human insight behind real growth.

César Paternina
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UX Is Emotion: The 7 Habits of Stores That Convert in 2025 – 2026
06Jul

UX Is Emotion: The 7 Habits of Stores That Convert in 2025 – 2026

This article unpacks the 7 behavioral habits behind the most successful e-commerce stores of 2025. Learn how to design for emotional flow, reinforce trust at every step, and turn your store into a seamless engine of momentum, clarity, and conversion.

César Paternina
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