An Extraordinary Growth Transformation in Retail Email Marketing César Paternina September 28, 2025 A strategy driven by UX, data, and ethics to transform email marketing for a major retail brand (name withheld for Read More »
Building Colombia’s Leading Home Improvement Ecommerce Platform César Paternina September 23, 2025 When I joined Homecenter in 2011, Colombia had no ecommerce culture, only an informational site and consumers reluctant to buy Read More »
From Launch to Scale: My UX-Led Reading of The Cold Start Problem César Paternina August 15, 2025 A UX-led reading of The Cold Start Problem: how startups move from launch to defensibility through research, design, and growth. Read More »
Build a Grocery Store That Converts, and Actually Belongs to You César Paternina June 18, 2025 Most grocery retailers rely on third-party apps to go digital, and in doing so, surrender control over margins, data, and Read More »
Why DTC Brands Win With Custom Shopify Stores César Paternina June 5, 2025 Themes are fast. Custom stores are strategic. Discover why top DTC brands outgrow templates and invest in custom Shopify Read More »