An Extraordinary Growth Transformation in Retail Email Marketing
César Paternina
September 28, 2025
A strategy driven by UX, data, and ethics to transform email marketing for a major retail brand (name withheld for
A strategy driven by UX, data, and ethics to transform email marketing for a major retail brand (name withheld for
When I joined Homecenter in 2011, Colombia had no ecommerce culture, only an informational site and consumers reluctant to buy
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