Online Marketplaces: Amazon, Etsy, Mercado Libre | Multi-Channel Sales Guide

3D isometric soft clay map of the Americas showing a vibrant stream of shopping carts flowing from North America to glowing destination points in South America, symbolizing e-commerce expansion.

When Data Catches Up to Vision: LATAM Is the New Mandatory Growth Engine

César Paternina December 7, 2025

McKinsey confirms our 2023 thesis: LATAM e-commerce penetration will triple by 2040. Learn why regional expansion is now a growth

Homecenter Colombia responsive ecommerce website homepage showing accessible navigation menu, categorized product displays, home improvement materials, construction tools, promotional banners, and user-friendly interface optimized for seamless online shopping experience

Building Colombia’s Leading Home Improvement Ecommerce Platform

César Paternina September 23, 2025

When I joined Homecenter in 2011, Colombia had no ecommerce culture, only an informational site and consumers reluctant to buy