Beyond the Hype: Why E-commerce (Not AI) Is the True $20 Trillion Giant
César Paternina
December 7, 2025
McKinsey reveals E-commerce will be 4x larger than AI by 2040. Stop getting distracted by hype and focus on the
McKinsey reveals E-commerce will be 4x larger than AI by 2040. Stop getting distracted by hype and focus on the
McKinsey confirms our 2023 thesis: LATAM e-commerce penetration will triple by 2040. Learn why regional expansion is now a growth
When I joined Homecenter in 2011, Colombia had no ecommerce culture, only an informational site and consumers reluctant to buy
A UX-led reading of The Cold Start Problem: how startups move from launch to defensibility through research, design, and growth.
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