Beyond the Hype: Why E-commerce (Not AI) Is the True $20 Trillion Giant César Paternina December 7, 2025 McKinsey reveals E-commerce will be 4x larger than AI by 2040. Stop getting distracted by hype and focus on the Read More »
The Unseen Hand Guiding Your Click. Nielsen, E-commerce, and the Architecture of Digital Desire César Paternina June 2, 2025 Have you ever found yourself adrift in the digital marketplace, clicking through a seemingly endless maze of options, only to Read More »