Blog » Page 2 of 6 » Infinite Stair

An Extraordinary Growth Transformation in Retail Email Marketing

A strategy driven by UX, data, and ethics to transform email marketing for a major retail brand (name withheld for confidentiality).

Building Colombia’s Leading Home Improvement Ecommerce Platform

When I joined Homecenter in 2011, Colombia had no ecommerce culture, only an informational site and consumers reluctant to buy online. Leading a team of designers, analysts, copywriters, and developers, we built the ecommerce MVP, introduced omnichannel with kiosks and call center integration, and turned a static website into the…

From Launch to Scale: My UX-Led Reading of The Cold Start Problem

A UX-led reading of The Cold Start Problem: how startups move from launch to defensibility through research, design, and growth.

AI hype will drown companies in noise. But real creatives will rise

AI isn’t replacing creativity, it’s replacing tasks. The real danger isn’t automation. It’s believing generative content is the same as original thinking. This article breaks the myth and defends the human insight behind real growth.

UX Is Emotion: The 7 Habits of Stores That Convert in 2025 – 2026

This article unpacks the 7 behavioral habits behind the most successful e-commerce stores of 2025. Learn how to design for emotional flow, reinforce trust at every step, and turn your store into a seamless engine of momentum, clarity, and conversion.

Omnichannel Transformation in Furniture Retail: Doubled Conversions in 3 Years

César Paternina May 5, 2025

Muebles Jamar is one of Colombia’s leading furniture retailers, with a strong presence in physical stores and growing ambitions in digital commerce. The company is known for its affordable furniture and in-house credit solutions tailored to the Colombian market.