AI hype will drown companies in noise. But real creatives will rise César Paternina July 8, 2025 AI isn’t replacing creativity, it’s replacing tasks. The real danger isn’t automation. It’s believing generative content is the same as Read More »
The Future of Marketing: You Will Be an AI Orchestrator, or Your Profession Will Be Profoundly Transformed César Paternina June 6, 2025 Explore how AI is transforming marketing roles, highlighting vulnerable tasks and essential human skills for future-proofing your career in the Read More »