Tag
ArtificialIntelligence
2 articles
Artificial Intelligence · ArticleAI hype will drown companies in noise. But real creatives will rise
AI isn’t replacing creativity, it’s replacing tasks. The real danger isn’t automation. It’s believing generative content is the same as original thinking. This article breaks the myth and defends the human insight behind real growth.César Paternina · July 8, 2025 · 8 min read
Artificial Intelligence · ArticleThe Future of Marketing: You Will Be an AI Orchestrator, or Your Profession Will Be Profoundly Transformed
Explore how AI is transforming marketing roles, highlighting vulnerable tasks and essential human skills for future-proofing your career in the AI era.César Paternina · June 6, 2025 · 12 min read