McKinseyReportAnalysis Archives » Infinite Stair

3D isometric soft clay map of the Americas showing a vibrant stream of shopping carts flowing from North America to glowing destination points in South America, symbolizing e-commerce expansion.

When Data Catches Up to Vision: LATAM Is the New Mandatory Growth Engine

César Paternina December 7, 2025

McKinsey confirms our 2023 thesis: LATAM e-commerce penetration will triple by 2040. Learn why regional expansion is now a growth

3D isometric soft clay illustration of a large paper plane piloted by a shopping cart leading two smaller planes piloted by robots, flying upwards to the right, symbolizing E-commerce outpacing AI.

Beyond the Hype: Why E-commerce (Not AI) Is the True $20 Trillion Giant

César Paternina December 7, 2025

McKinsey reveals E-commerce will be 4x larger than AI by 2040. Stop getting distracted by hype and focus on the