Tag
McKinseyReportAnalysis
2 articles
Artificial Intelligence · ArticleBeyond the Hype: Why E-commerce (Not AI) Is the True $20 Trillion Giant
McKinsey reveals E-commerce will be 4x larger than AI by 2040. Stop getting distracted by hype and focus on the $20T opportunity.César Paternina · December 7, 2025 · 3 min read
Business Models and Growth · ArticleWhen Data Catches Up to Vision: LATAM Is the New Mandatory Growth Engine
McKinsey confirms our 2023 thesis: LATAM e-commerce penetration will triple by 2040. Learn why regional expansion is now a growth imperative.César Paternina · December 7, 2025 · 2 min read