Klaviyo Agency · Email, Flows & Integrations
Make your Klaviyo setup work around the customer journey.
We help DTC brands and retailers set up and improve Klaviyo—from store integrations and segmentation to email flows and agreed campaigns.
Define who should receive each message, why it matters, and how to evaluate the work.

Start with the gaps in your account.
Set up Klaviyo
Connect the store, review the data, and establish the sending and audience setup for the agreed work.
Improve existing flows
Review triggers, filters, timing, and content to identify missed opportunities or messages that no longer fit.
Make campaigns more relevant
Use customer behavior and purchase history to define audiences and a purposeful campaign plan.
Klaviyo email marketing services, from setup to ongoing improvement.
Setup and integrations
Connect the agreed store and tools, check the relevant events, and document how data supports messaging.
Automated flows
Build or improve welcome, checkout follow-up, post-purchase, and win-back flows around the journeys that matter.
Segmentation
Define useful audiences from available purchase history, engagement, preferences, and channel eligibility.
Email design and campaigns
Create reusable templates and agreed campaigns that connect the message, offer, and next customer action.
SMS where it fits
Scope SMS for eligible subscribers, with clear channel permissions, timing, and coordination with email.
Sending and measurement checks
Review sending setup, message quality, audience health, and reporting to guide the next improvements.
A useful flow needs more than a sequence of emails.
For each flow, we define the customer situation, trigger, audience rules, message purpose, and conditions for sending or skipping a message. Illustrative checkout follow-up flow:
Trigger
A recognized customer starts checkout.
Review eligibility
Check channel eligibility and whether the customer has already purchased.
Follow up where appropriate
Send a useful reminder after the agreed delay, with a relevant route back to the store.
Recheck before another message
Skip further checkout reminders if the customer has purchased or no longer qualifies. Timing, content, and channel choices depend on the product, audience, and data available.
Build the next improvement on clear data and customer needs.
We review sales and repeat purchases alongside clicks, delivery issues, complaints, and unsubscribes. Platform attribution is one view of performance.
Discover
Review the account, customer journey, store data, sending setup, and commercial priorities.
Define
Choose the flows or campaigns to improve, agree on the scope, and define how to evaluate the work.
Develop
Build the agreed segments, templates, integrations, and messaging. Check content, rules, and data before launch.
Deliver
Release the agreed work, document the setup, and use the findings to guide the next cycle.
What the work can leave behind.
- An account review
- A prioritized plan
- Agreed flows and templates
- Testing notes
- Handover documentation
Klaviyo pricing and agency services are separate.
Your platform cost depends on the current plan, account size, sending needs, and selected products. Our services are scoped separately around setup, implementation, and ongoing work. We review your existing account and priorities before proposing a scope.
Klaviyo subscription and usage
Confirm your current account requirements and pricing directly with Klaviyo at klaviyo.com/pricing.
Implementation
The agreed review, integrations, segments, flows, templates, testing, and launch.
Ongoing work
Campaign production, reporting, and improvements included in the agreement.
From the Blog
Further reading.
Articles from our blog on the topics this page covers.
- Customer Experience · Article

How to Design Product Pages That Sell (Without Being Pushy)
Most product pages overplay their hand, pushing urgency, faking scarcity, and eroding trust. But in 2025, persuasion isn’t about pressure. It’s about clarity, emotional design, and ethical cues that guide decisions without manipulation. This article explores how to create product pages that convert by building trust, reducing friction, and respecting the buyer’s process. - Business Models and Growth · Article

Build a Grocery Store That Converts, and Actually Belongs to You
Most grocery retailers rely on third-party apps to go digital, and in doing so, surrender control over margins, data, and brand loyalty. What looks like convenience is often quiet erosion. This article breaks down why mobile-first Shopify stores are outperforming platforms not just in revenue, but in retention, trust, and long-term growth. If you're still renting shelf space in someone else’s interface, it might be time to reclaim your store. - Artificial Intelligence · Article

The Future of Marketing: You Will Be an AI Orchestrator, or Your Profession Will Be Profoundly Transformed
Explore how AI is transforming marketing roles, highlighting vulnerable tasks and essential human skills for future-proofing your career in the AI era. - Customer Experience · Article

Why DTC Brands Win With Custom Shopify Stores
Themes are fast. Custom stores are strategic. Discover why top DTC brands outgrow templates and invest in custom Shopify storefronts, built for speed, personalization, and long-term scale. - Customer Experience · Article

An Extraordinary Growth Transformation in Retail Email Marketing
A strategy driven by UX, data, and ethics to transform email marketing for a major retail brand (name withheld for confidentiality). - Artificial Intelligence · Article

Designing AI That Teaches Without Replacing Thinking
Can AI help students learn without replacing the act of thinking? Explore scaffolding, autonomy, and design ethics in AI-powered education.
Questions about working with a Klaviyo agency.
We can scope setup, account reviews, store integrations, segmentation, email flows, templates, and campaigns. SMS can be included when it fits your audience and account requirements.
Yes. We review the data, triggers, filters, content, and performance before recommending changes.
Klaviyo offers a Shopify integration. We configure and check the relevant data and tracking for the agreed messaging, alongside your store setup.
Not necessarily. We assess its role, eligible audience, operating requirements, and cost. Email permission does not automatically provide SMS permission.
Compare your current data, integrations, automation needs, team workflow, and total cost. We assess your requirements rather than recommend a switch based on the brand alone.
We quote the agreed project or ongoing work after reviewing the account and scope. Klaviyo subscriptions, usage, and other paid tools are separate considerations.
We work on sending setup, audience quality, and message relevance, then evaluate the results. Inbox placement and sales depend on factors beyond any single configuration or campaign.
Review relevant work, the team's actual role, scope, reporting, and handover. If official partner status is important, verify it directly with Klaviyo.
Related services.
What should your Klaviyo account do better?
Share your store, account setup, and next priority.
We can discuss the scope for implementation, flow improvements, or ongoing work.
Schedule a meetingPrefer to write first? Tell us about your project.
