Our authors

The people behind our perspective.

Practitioners in ecommerce, customer experience, and digital marketing who write from the work itself. Get to know each author and read what they publish.

1 author

  • César Paternina

    César Paternina

    Founder & Ecommerce Growth Strategist, Infinite Stair. Ecommerce Growth Agency

    Ecommerce Growth, UX & Channel Optimization

    César Paternina is the founder of Infinite Stair and an ecommerce growth strategist with nearly two decades of experience across UX, digital commerce, omnichannel retail, and growth. He helps businesses understand what is limiting sales, improve customer journeys, and turn research and experimentation into better decisions and repeatable capabilities.

    • Business Models and Growth
    • Customer Experience
    • eCommerce Strategies