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Our authors
Practitioners in ecommerce, customer experience, and digital marketing who write from the work itself. Get to know each author and read what they publish.
Founder & Ecommerce Growth Strategist, Infinite Stair. Ecommerce Growth Agency
César Paternina is the founder of Infinite Stair and an ecommerce growth strategist with nearly two decades of experience across UX, digital commerce, omnichannel retail, and growth. He helps businesses understand what is limiting sales, improve customer journeys, and turn research and experimentation into better decisions and repeatable capabilities.
Business Strategist | CRM & Applied AI Architect, Infinite Stair
Olimpo Paternina is a business strategist and CRM & applied AI architect with 16 years of experience connecting consultative sales, finance, commercial operations and custom software. He helps businesses build traceable sales pipelines, responsive AI agents and CRM workflows that support sales teams while keeping human judgment central to negotiation and closing.
