Enterprise Ecommerce · Consulting and UX Optimization
Enterprise ecommerce consulting and UX optimization.
For established ecommerce operations with complex catalogs, customer journeys, channels, or team dependencies.
We help brands and retailers identify friction, redesign critical buying journeys, and prioritize improvements across their commerce ecosystem. Start with customer needs, operating requirements, and the platform you use today.
A complex operation should still feel clear to the customer.
Customers need to find the right product, understand the offer, and complete their purchase. We review where the buying experience breaks down and how content, business rules, and team handoffs contribute to the problem. The next priority may be a buying journey, a content gap, or a handoff between teams. Discovery helps define it.
Products are hard to find
Review navigation, search, filters, and the way the catalog is organized.
The offer is difficult to understand
Make product information, options, pricing, and purchase conditions clearer.
The journey changes across channels
Identify gaps in availability, fulfillment information, and customer expectations.
Improvements depend on several teams
Turn findings into defined changes, dependencies, and responsibilities.
Define the next improvements to the buying experience.
We connect research, experience design, and commercial priorities in a scope your team can act on. The proposal identifies journeys, research activities, design deliverables, responsibilities, and the work required for implementation.
UX discovery and research
Review the selected journeys, available customer evidence, business goals, and operating constraints.
Product discovery
Assess catalog structure, navigation, search, filters, and product information.
Buying journey design
Design selected product, cart, checkout, account, or order-related experiences.
Channel and operating alignment
Map the information and handoffs that affect the customer across relevant channels.
Prioritization and delivery
Define recommendations, dependencies, acceptance criteria, and implementation responsibilities.
Measurement and follow-up
Agree on the available signals and review how selected changes perform in context.
Start with the platform you use today.
Your platform is part of the context. We define the customer experience work around your storefront, business rules, available data, and the teams responsible for implementation.
Shopify Plus · Adobe Commerce / Magento · BigCommerce · Salesforce Commerce Cloud / Agentforce Commerce · SAP Commerce Cloud · commercetools · VTEX · Oracle Commerce
Shopify Plus has its own service scope. Our dedicated Shopify Plus page covers design, development, checkout work, and selected integrations.
Using Shopware, Kibo, Elastic Path, Spryker, HCL Commerce, or another commerce stack? Tell us about the buying experience and the scope you need.
Platform-specific development, integrations, and support are defined separately from UX research and design.
From customer evidence to a prioritized plan.
Our method connects the buying journey with commercial priorities and the people who can make the changes happen. Commercial measurement informs priorities and follow-up throughout the work.
Discover
Review selected customer tasks, available evidence, operating requirements, and team dependencies.
Define
Agree on the problem, priorities, hypotheses, scope, and criteria for the next changes.
Develop
Create and review the selected designs and specifications, with technical execution where agreed.
Deliver
Hand over the work, review the agreed acceptance criteria, and define follow-up responsibilities.
A clear record of what to improve and how to move it forward.
Your team receives the selected findings, designs, priorities, and implementation requirements, with ownership and review criteria defined. Designed, approved, implemented, and published are separate states.
- Experience findings: documented friction in the selected journeys, with evidence and relevance to the business
- Journey and dependency map: customer steps, information needs, system handoffs, and responsible teams
- Design work: the agreed flows, layouts, components, or prototypes, with states and rules
- Prioritized backlog: recommendations ordered by relevance, evidence, dependencies, and implementation effort
- Delivery requirements: scope, acceptance criteria, responsibilities, and technical questions to resolve
- Measurement plan: available sources, selected indicators, review cadence, and limits of interpretation
From the Blog
Further reading.
Articles from our blog on the topics this page covers.
- Customer Experience · Article

Turn Your Store Menu Into Your Best Salesperson
Your store menu should not be just a list of products. It should help customers understand what they are looking for, what options they have, and which product fits best. This article explains how navigation, category pages, filters, and product pages can guide better buying decisions. - Artificial Intelligence · Article

Beyond the Hype: Why E-commerce (Not AI) Is the True $20 Trillion Giant
McKinsey reveals E-commerce will be 4x larger than AI by 2040. Stop getting distracted by hype and focus on the $20T opportunity. - Business Models and Growth · Article

The David Strategy: How to Hack the Giants’ Supply Chain
Don't compete with Amazon's logistics; use it. Discover how SMEs use marketplaces to acquire customers and their own brand to retain them. - Business Models and Growth · Article

When Data Catches Up to Vision: LATAM Is the New Mandatory Growth Engine
McKinsey confirms our 2023 thesis: LATAM e-commerce penetration will triple by 2040. Learn why regional expansion is now a growth imperative. - Business Models and Growth · Article

The $4 Trillion Revolution: Why Your Digital Grocery Store Must Belong to You
Food E-commerce will hit $4T. Stop renting customers from apps. Learn to build a DTC channel that owns data and drives profit. - eCommerce Platforms · Article

How to Choose the Right E-commerce Platform (2026). For Startups, Creators & Small Brands
Learn how Shopify, WooCommerce, Webflow, BigCommerce, Wix, and Squarespace compare, and which platform is actually right for your small business in 2026.
Questions about enterprise ecommerce work
We use the term for operations with complex buying journeys, catalogs, channels, business rules, or team dependencies. The project starts with those requirements rather than a revenue threshold.
We assess the selected journeys and the constraints of your current setup before recommending changes. A UX project can focus on the existing storefront and the team that maintains it.
The common scope is research, UX design, prioritization, and delivery requirements. Platform-specific development, integrations, and support are included only when separately defined and confirmed. Shopify Plus has its own dedicated service page.
Yes. We define how findings, designs, requirements, and acceptance criteria are reviewed and handed over to the people responsible for the selected changes.
We assess customer needs, operating requirements, dependencies, costs, and team capacity before discussing a move. Our Shopify Plus page explains that service scope; migration requires its own plan.
That depends on the requirements and the capacity to implement and maintain the architecture. We document relevant experience needs and dependencies rather than treating an architecture label as the goal.
Selected journeys can include account requirements, purchase rules, and channel handoffs. We define the customers, flows, systems, and responsibilities involved before including them in the scope.
We agree on the available data, relevant indicators, review period, and limits of interpretation. Customer behavior and commercial results are reviewed alongside traffic, offer, availability, and operating changes.
Cost depends on the research, journeys, design deliverables, platform dependencies, technical execution, and follow-up selected. Software and infrastructure costs are separate from the service proposal.
Connect the enterprise scope with the work you need next.
Define the next step for your enterprise ecommerce experience.
Tell us where the buying journey gets difficult, which platform you use, and who is involved in making changes.
We’ll define a clear starting scope.
Schedule a meetingPrefer to write first? Tell us about your project.
