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Content & Social

Influencer marketing services

Connect creator collaborations with a clear purpose for your brand.

As an influencer marketing agency, we help businesses plan and coordinate campaigns around the offer, audience, and customer journey. Define who to approach, what the collaboration includes, and how the work will be reviewed.

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Collaboration planExample cookware launchIllustrative
ShortlistAudience fitContentTermsStatus
Creator AHome cookingAgreed
Creator BKitchen reviewsTo confirmAwaiting reply
Creator CLifestyleTo confirmData requested
Creator A · agreed scopeDeliverable1 video postPublishingCreator accountDisclosurePaid partnershipBrand useSeparate licence
Each collaboration agreed before production
Illustrative collaboration plan

What does your next collaboration need to achieve?

You may need creators to explain a product, introduce an offer to a relevant audience, or contribute content to a wider campaign. The right collaboration depends on more than follower count.

We review the business goal, customer questions, distribution needs, and available resources before defining the campaign. Content production and access to a creator’s audience are considered separately.

Choose creators for the fit the campaign needs

Creator size is one consideration. We explain the selection criteria and document uncertainties before outreach and agreement.

  • Audience relevance

    Review the available evidence about whom the creator reaches and whether that audience fits your offer.

  • Content and context

    Assess how the creator explains products, communicates with followers, and works within the selected platform.

  • Collaboration requirements

    Consider availability, deliverables, compensation, and the permissions the campaign needs.

Make the collaboration clear before production

Paid partnerships, product gifting, and affiliate arrangements have different requirements. The proposal identifies which activities are included and what depends on an agreement with the creator.

  • Scope: campaign brief, creator shortlist, outreach, coordination, content review, publishing checks, and reporting.
  • Agreement: formats, quantities, dates, approval steps, and the role of each participant.
  • Product: product information and permitted claims reviewed with your team.
  • Participation: each creator’s involvement depends on availability, negotiation, and acceptance.

Agree on publishing and content use

A creator post, content for your own channels, and an advertisement using creator content require different arrangements.

We define the requested usage, channels, duration, editing permissions, and advertising authorization before reuse. A collaboration does not automatically grant unlimited rights.

Disclosure requirements are addressed in the brief and review process. Platform labels and permissions are checked alongside the campaign requirements, rather than treated as substitutes for the full agreement.

Different arrangementsPublishing and content useIllustrative
ArrangementPublished byRequires
Creator postCreatorPublishing agreement and disclosure
Content for your channelsYour brandLicence: channels, duration, editing
Ad using creator contentAd accountLicence plus platform authorization
Product giftingNot guaranteedNo post unless explicitly agreed
A platform label is not the full agreement
Illustrative arrangements

Plan, coordinate, and learn from the campaign

Measurement runs throughout. Reach, engagement, website activity, attributed purchases, and incremental sales answer different questions. We define the measures and document what the available data can establish.

  1. Discover

    Understand the offer, audience, campaign context, and available evidence.

  2. Define

    Agree on selection criteria, deliverables, distribution, responsibilities, and measurement.

  3. Develop

    Coordinate the selected collaborations, prepare briefs, and review the work included.

  4. Deliver

    Review publishing and reporting, document learning, and agree on next actions.

From the Blog

Further reading.

Articles from our blog on the topics this page covers.

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Influencer marketing questions

This service supports brands planning and coordinating creator collaborations. Creator participation is agreed for each campaign.

No. We review audience fit, content, campaign objectives, and available evidence rather than selecting creators by follower count alone.

No. Publishing obligations need an explicit agreement. Gifting and paid deliverables are different arrangements.

When the relevant rights and platform permissions are agreed. We define usage duration, channels, editing, and advertising responsibilities before reuse.

Costs depend on management work, creator compensation, products and shipping, production, licensing, and any advertising spend. The proposal separates the agreed components.

Connect the collaboration with your wider campaign

Tell us whom you need to reach

Tell us what you want to communicate, whom you need to reach, and how you expect to use the content.

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