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Content & Social

UGC content creation services

Give creator-made content a clear purpose for your brand.

We help businesses plan and coordinate commissioned creator content for ecommerce, social channels, and advertising. Define the brief, production, editing, and usage your project needs, from product demonstrations to selected campaign assets.

Schedule a meeting
Creator content briefCommissioned content · example productIllustrative
Customer questionHow does the bottle stay cold all day?Intended useProduct page and selected ads
ProductionBriefScriptProductionReviewDelivery
Agreed deliverablesProduct demonstration9:16 · 30 s · captionsOpening variations2 edits of the same takeUsageBrand social + paid ads · 12 months
Files and permissions delivered as agreed
Illustrative creator brief

What should the content help customers understand?

Your audience may need to see how a product works, understand a feature, or recognize the situation an offer addresses. A campaign may also need different messages or formats to investigate.

We start with those questions and the intended destination. The brief connects product information with the content to produce, rather than treating a creator’s appearance as the strategy.

Define the assets around their intended use

Formats, quantities, and production requirements are agreed before work starts. Personal experiences are included only when they are truthful and appropriately presented.

  • Product demonstrations

    Show selected features, steps, or use situations with accurate product information.

  • Creator-led campaign content

    Develop the agreed message, opening, and call to action for the campaign.

  • Content variations

    Prepare selected edits or versions for different messages, placements, or testing questions.

Make the brief and review process usable

The proposal specifies what is produced, who supplies each input, and what happens if a requirement changes.

  • Scope: creator sourcing, briefing, scripting, production coordination, editing, and delivery of the agreed files.
  • Brief: product information, required shots, formats, approval steps, and revision limits agreed with your team.
  • Plan: creator availability, product delivery, and feedback responsibilities inform the production schedule.
  • Files: final versions, captions, languages, and sizes as agreed; raw footage only when included.

Agree on where the content can be used

We specify the requested channels, territory, duration, editing permissions, and any paid advertising use before production or reuse.

Receiving a file does not automatically grant unlimited rights. Publishing through a creator’s account or running ads with their content requires the relevant agreement and platform authorization.

Creator publication and campaign management are separate scopes. Commissioned content is presented transparently, with disclosure requirements addressed where relevant.

Usage agreementDefined before production or reuseIllustrative
TerritoryAgreed marketsTerm12 monthsDisclosureAddressed where relevant
UseStatusScope
Brand social channelsAgreedBrand accounts · 12 months
Paid advertisingAgreedSelected platforms · 12 months
Editing and new cutsAgreedCaptions, crops, agreed openings
Creator account publicationSeparate agreementRequires agreement and platform authorization
Use beyond the termNot includedRenewal agreed before reuse
Receiving a file is not unlimited rights
Illustrative usage agreement

From customer questions to defined content delivery

Measurement informs the work throughout. When content testing is included, we define the comparison and reporting available. Views, engagement, purchase intention, and sales remain different outcomes.

  1. Discover

    Understand the product, audience, customer questions, and intended use.

  2. Define

    Agree on creator requirements, brief, formats, deliverables, rights, and review criteria.

  3. Develop

    Coordinate the selected production, review the content, and prepare the agreed edits.

  4. Deliver

    Validate the files and permissions included, hand over the assets, and document next steps.

From the Blog

Further reading.

Articles from our blog on the topics this page covers.

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UGC content questions

This service focuses on content commissioned from creators. Customer contributions and independent reviews require a different sourcing and permission process.

Not necessarily for content production. Publishing to a creator’s audience is a separate requirement, assessed when distribution is part of the project.

The proposal specifies each deliverable, along with revisions and supplied inputs. Raw footage and additional edits are included only when agreed.

When the agreed rights cover that use and any required platform permissions are in place. Production alone does not include ad management.

Costs depend on creator compensation, production, formats, quantities, editing, licensing, and product logistics. We define the components after reviewing your needs.

Connect the asset with the work that follows

Tell us what the content should explain

Tell us what you sell, which customer questions the content should address, and where you want to use it.

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