Business buyers. Defined requirements.
B2B ecommerce & wholesale
A buying experience built around your business customers.
We help brands and wholesalers define account access, catalog and pricing rules, and ordering requirements, then design and implement the agreed scope around their platform and operations.
Routine orders should have a clear path
When buyers need to email for product details, confirm prices, or repeat an order, the purchasing process depends on scattered information and manual follow-up.
A B2B portal can give approved buyers access to the information and ordering tasks they need, while your sales team remains available for product fit, negotiations, and exceptions.
Define what your wholesale buyers need
We separate essential requirements from optional features and confirm how each will be supported.
Accounts and access
Companies, locations, buyer permissions, and eligibility.
Catalogs and pricing
The products and commercial conditions available to each buyer or group.
Ordering
Quantities, pack sizes, quick ordering, order history, and reorders where required.
Review and payment
Order submission, agreed review steps, purchase order references, and payment terms.
Fit the portal to your commercial rules
Start with your current platform and the systems that hold product, pricing, inventory, and order information. Define which system owns each record and how updates reach the portal.
For Shopify projects, B2B capabilities are available across several plans. Shopify Plus adds options for more complex catalog assignment and payment requirements. We evaluate the plan against your needs rather than assuming wholesale always requires Plus.
Selling to consumers too? We assess a shared store or separate buying experience against your catalog, team, and operational requirements.
From buying requirements to a defined implementation
Measurement informs each phase, including account activation, ordering, and operational exceptions.
Discover
Review buyers, commercial rules, current orders, and system constraints.
Define
Prioritize the portal requirements, data responsibilities, and acceptance criteria.
Develop
Design and implement the selected configuration, experience, and connections.
Deliver
Validate agreed buying scenarios, document the setup, and prepare the handover.
Know what will be delivered and checked
Before handover, we test the agreed account, catalog, pricing, order, and payment scenarios. Documentation identifies what was delivered, what remains open, and who maintains each part.
- Buyer journey
- Account and ordering requirements
- Portal designs
- Selected platform configuration
- Integration specifications or implementation, as agreed
- Validation scenarios and handover documentation
From the Blog
Further reading.
Articles from our blog on the topics this page covers.
- Customer Experience · Article
Turn Your Store Menu Into Your Best Salesperson
Your store menu should not be just a list of products. It should help customers understand what they are looking for, what options they have, and which product fits best. This article explains how navigation, category pages, filters, and product pages can guide better buying decisions. - Artificial Intelligence · Article
Beyond the Hype: Why E-commerce (Not AI) Is the True $20 Trillion Giant
McKinsey reveals E-commerce will be 4x larger than AI by 2040. Stop getting distracted by hype and focus on the $20T opportunity. - Business Models and Growth · Article
The David Strategy: How to Hack the Giants’ Supply Chain
Don't compete with Amazon's logistics; use it. Discover how SMEs use marketplaces to acquire customers and their own brand to retain them. - Business Models and Growth · Article
When Data Catches Up to Vision: LATAM Is the New Mandatory Growth Engine
McKinsey confirms our 2023 thesis: LATAM e-commerce penetration will triple by 2040. Learn why regional expansion is now a growth imperative. - Business Models and Growth · Article
The $4 Trillion Revolution: Why Your Digital Grocery Store Must Belong to You
Food E-commerce will hit $4T. Stop renting customers from apps. Learn to build a DTC channel that owns data and drives profit. - Business Models and Growth · Article
The Definitive Guide to WooCommerce Hosting: Don’t Choose by Price, Choose by “Weight”
Stop choosing hosting by price. Calculate your store's "Real Weight" and discover the exact infrastructure roadmap from Hostinger to AWS.
B2B and wholesale questions
Not always. Shopify supports B2B on several plans. Plus offers additional catalog and payment capabilities; we check your requirements against the available features.
They can, depending on your platform and setup. We review account access, catalogs, checkout, and operational responsibilities before recommending a shared or separate experience.
We define your pricing rules first. Support depends on the platform, plan, catalog model, and source of the commercial data.
We review the required workflow. Merchant order review, your buyer’s internal approvals, payment terms, and credit decisions are different requirements.
Only if your requirements depend on data held in those systems. We define the necessary records, update frequency, and responsibilities before selecting a connection.
Scope depends on the accounts, catalogs, buying rules, integrations, and implementation required. We define deliverables and ongoing platform or app costs in the proposal.
Connect the portal with the rest of your business
Tell us how your business customers buy today
Tell us who buys from you today, how they place orders, and which rules the portal needs to support.
We review your context and reply with the next step to define the scope.
Schedule a meetingPrefer to write first? Tell us about your project.