Building Colombia’s Leading Home Improvement Ecommerce Platform César Paternina September 23, 2025 When I joined Homecenter in 2011, Colombia had no ecommerce culture, only an informational site and consumers reluctant to buy Read More »
Build a Grocery Store That Converts, and Actually Belongs to You César Paternina June 18, 2025 Most grocery retailers rely on third-party apps to go digital, and in doing so, surrender control over margins, data, and Read More »
Evolution of Physical Retail in the E-Commerce Era: 2015-2025 César Paternina May 16, 2025 Discover how physical retail evolved into a strategic capability from 2015 to 2025. From convergence to experiential commerce and ambient Read More »
How Toolstore Reinvented Sales with a Customer-Centric Omnichannel Strategy César Paternina May 6, 2025 Discover how Toolstore boosted chat sales by 200% with UX research, WhatsApp strategy, and omnichannel integration. A data-driven transformation. Read More »
Omnichannel Transformation in Furniture Retail: Doubled Conversions in 3 Years César Paternina May 5, 2025 Muebles Jamar is one of Colombia’s leading furniture retailers, with a strong presence in physical stores and growing ambitions in Read More »