Building Colombia’s Leading Home Improvement Ecommerce Platform César Paternina September 23, 2025 When I joined Homecenter in 2011, Colombia had no ecommerce culture, only an informational site and consumers reluctant to buy Read More »
The Future of Marketing: You Will Be an AI Orchestrator, or Your Profession Will Be Profoundly Transformed César Paternina June 6, 2025 Explore how AI is transforming marketing roles, highlighting vulnerable tasks and essential human skills for future-proofing your career in the Read More »
Omnichannel Transformation in Furniture Retail: Doubled Conversions in 3 Years César Paternina May 5, 2025 Muebles Jamar is one of Colombia’s leading furniture retailers, with a strong presence in physical stores and growing ambitions in Read More »
The Digital Slingshot: How Small Businesses Are Quietly Outpacing Giants in 2025 César Paternina April 20, 2025 In 2025, small businesses aren’t just catching up, they’re pulling ahead. Discover how SMEs are using smart, agile digital tools Read More »