Building Colombia’s Leading Home Improvement Ecommerce Platform César Paternina September 23, 2025 When I joined Homecenter in 2011, Colombia had no ecommerce culture, only an informational site and consumers reluctant to buy Read More »
How Toolstore Reinvented Sales with a Customer-Centric Omnichannel Strategy César Paternina May 6, 2025 Discover how Toolstore boosted chat sales by 200% with UX research, WhatsApp strategy, and omnichannel integration. A data-driven transformation. Read More »
Omnichannel Transformation in Furniture Retail: Doubled Conversions in 3 Years César Paternina May 5, 2025 Muebles Jamar is one of Colombia’s leading furniture retailers, with a strong presence in physical stores and growing ambitions in Read More »
The Digital Slingshot: How Small Businesses Are Quietly Outpacing Giants in 2025 César Paternina April 20, 2025 In 2025, small businesses aren’t just catching up, they’re pulling ahead. Discover how SMEs are using smart, agile digital tools Read More »