Analytics Tools · Article
Ecommerce Friction: How to Find the UX Issues That Slow Down Sales
More traffic works better when your store helps people buy.
Ecommerce friction appears when customers hesitate, repeat clicks, get confused, lose trust, or leave before checkout.
This article shows how to detect those friction points with simple usability analysis, data, and customer behavior before guessing what to redesign.César Paternina · June 4, 2026 · 7 min read
