EcommerceOptimization Archives » Infinite Stair

3D ecommerce buying journey showing friction points in product page, cart, checkout, and payment

Ecommerce Friction: How to Find the UX Issues That Slow Down Sales

César Paternina June 4, 2026

More traffic works better when your store helps people buy.

Ecommerce friction appears when customers hesitate, repeat clicks, get confused,

3D illustration of ecommerce user research showing a person reviewing customer needs, product questions, and shopping behavior.

Understanding What Your Customer Needs Improves Your Store

César Paternina May 22, 2026

You know your business. But your customers see your store differently. Learn how simple user research helps you improve your