retailuserexperience Archives » Infinite Stair

Homecenter Colombia responsive ecommerce website homepage showing accessible navigation menu, categorized product displays, home improvement materials, construction tools, promotional banners, and user-friendly interface optimized for seamless online shopping experience

Building Colombia’s Leading Home Improvement Ecommerce Platform

César Paternina September 23, 2025

When I joined Homecenter in 2011, Colombia had no ecommerce culture, only an informational site and consumers reluctant to buy

Jamar furniture retail website shown on desktop and mobile screens, demonstrating responsive ecommerce design and omnichannel customer experience for furniture retail

Omnichannel Transformation in Furniture Retail: Doubled Conversions in 3 Years

César Paternina May 5, 2025

Muebles Jamar is one of Colombia’s leading furniture retailers, with a strong presence in physical stores and growing ambitions in