conversionOptimization Archives

César Paternina June 4, 2026

More traffic works better when your store helps people buy.

Ecommerce friction appears when customers hesitate, repeat clicks, get confused,

César Paternina September 28, 2025

A strategy driven by UX, data, and ethics to transform email marketing for a major retail brand (name withheld for

César Paternina June 21, 2025

Most product pages overplay their hand, pushing urgency, faking scarcity, and eroding trust. But in 2025, persuasion isn’t about pressure.

Tag: conversionOptimization