Tag
EmailMarketing
2 articles
eCommerce Strategies · ArticleHow to Prepare for Black Friday and Cyber Monday (BFCM) 2025 Without Overspending on Ads
Starting early gives you time to build what BFCM success depends on: quality audiences, tested campaigns, and retention systems that follow your customers beyond the sale. This guide shows how using June strategically creates advantages that only grow stronger with time.César Paternina · June 29, 2025 · 9 min read
Customer Experience · ArticleAn Extraordinary Growth Transformation in Retail Email Marketing
A strategy driven by UX, data, and ethics to transform email marketing for a major retail brand (name withheld for confidentiality).César Paternina · September 28, 2025 · 10 min read