Tag
userEngagement
2 articles
Business Models and Growth · ArticleFrom Launch to Scale: My UX-Led Reading of The Cold Start Problem
A UX-led reading of The Cold Start Problem: how startups move from launch to defensibility through research, design, and growth.César Paternina · August 15, 2025 · 9 min read
Customer Experience · ArticleAn Extraordinary Growth Transformation in Retail Email Marketing
A strategy driven by UX, data, and ethics to transform email marketing for a major retail brand (name withheld for confidentiality).César Paternina · September 28, 2025 · 10 min read