How to Prepare for Black Friday and Cyber Monday (BFCM) 2025 Without Overspending on Ads César Paternina June 29, 2025 Starting early gives you time to build what BFCM success depends on: quality audiences, tested campaigns, and retention systems that Read More »
The Future of Marketing: You Will Be an AI Orchestrator, or Your Profession Will Be Profoundly Transformed César Paternina June 6, 2025 Explore how AI is transforming marketing roles, highlighting vulnerable tasks and essential human skills for future-proofing your career in the Read More »
The Unseen Hand Guiding Your Click. Nielsen, E-commerce, and the Architecture of Digital Desire César Paternina June 2, 2025 Have you ever found yourself adrift in the digital marketplace, clicking through a seemingly endless maze of options, only to Read More »