An Extraordinary Growth Transformation in Retail Email Marketing César Paternina September 28, 2025 A strategy driven by UX, data, and ethics to transform email marketing for a major retail brand (name withheld for Read More »
From Launch to Scale: My UX-Led Reading of The Cold Start Problem César Paternina August 15, 2025 A UX-led reading of The Cold Start Problem: how startups move from launch to defensibility through research, design, and growth. Read More »
How to Design Product Pages That Sell (Without Being Pushy) César Paternina June 21, 2025 Most product pages overplay their hand, pushing urgency, faking scarcity, and eroding trust. But in 2025, persuasion isn’t about pressure. Read More »
Why DTC Brands Win With Custom Shopify Stores César Paternina June 5, 2025 Themes are fast. Custom stores are strategic. Discover why top DTC brands outgrow templates and invest in custom Shopify Read More »
The Unseen Hand Guiding Your Click. Nielsen, E-commerce, and the Architecture of Digital Desire César Paternina June 2, 2025 Have you ever found yourself adrift in the digital marketplace, clicking through a seemingly endless maze of options, only to Read More »