UX research Archives » Infinite Stair

Business strategist holding research reports in an office with data charts, representing the value of human insight over AI tools.

Why Relying Solely on AI Research Tools Like Deep Research Risks Your Business Insights

César Paternina May 9, 2025

Many businesses are overconfident in what AI tools like Deep Research can deliver. This article reveals why expert judgment, not

ToolStore Seller at the store

How Toolstore Reinvented Sales with a Customer-Centric Omnichannel Strategy

César Paternina May 6, 2025

Discover how Toolstore boosted chat sales by 200% with UX research, WhatsApp strategy, and omnichannel integration. A data-driven transformation.