Building Colombia’s Leading Home Improvement Ecommerce Platform César Paternina September 23, 2025 When I joined Homecenter in 2011, Colombia had no ecommerce culture, only an informational site and consumers reluctant to buy Read More »
How Toolstore Reinvented Sales with a Customer-Centric Omnichannel Strategy César Paternina May 6, 2025 Discover how Toolstore boosted chat sales by 200% with UX research, WhatsApp strategy, and omnichannel integration. A data-driven transformation. Read More »
Omnichannel Transformation in Furniture Retail: Doubled Conversions in 3 Years César Paternina May 5, 2025 Muebles Jamar is one of Colombia’s leading furniture retailers, with a strong presence in physical stores and growing ambitions in Read More »